General Dynamics’ headquarters supports a unified culture and identity for this market leading corporation. The facility is home to a conference and leadership center branded as "The Forum," which is a focused venue for communication and collaboration among the organization’s most senior executives.
The dynamic volumes of space throughout the headquarters provide a backdrop for the company’s historic series of Eric Nitsche “Atoms for Peace” posters from the 1950’s, as well as a number of site-specific art installations throughout the space.
LSM further helped General Dynamics to expand its brand through the design of the corporation’s Executive flight center at Dulles Airport. This facility emulates the level of design continuity of the nearby corporate headquarters, creating a refined arrival and departure experience for executives, Board Members and outside guests.