Gannett / USA Today
STRATEGY
RESULTS

Overview

This 880,000 square foot headquarters was designed to house the Gannett Corporation and its largest subsidiary, USA TODAY. LSM guided the strategic planning process to best shape the facility for the unique business functions of these two entities. The results of this analysis led to a design that challenged the entire team’s preconceived ideas of building massing.

LSM worked alongside base building architect KPF to modify the original single tower concept, and instead developed a building that connects a common podium space with two distinct office towers above. The shared amenity space eliminates the need to duplicate resources while the separate towers allow each individual enterprise to express identity and enhance work processes. The building form embraces the site with a transparent glass enclosure and perimeter circulation that fosters a sense of movement and visual excitement. A series of provocative text-based art installations challenge and inspire employees and visitors.

Process

RETURN ON INVESTMENT

  • The headquarters facility increased employee retention and enhanced recruiting with the creation of a strong workplace identity and comprehensive set of amenities
  • The paired tower and podium configuration ensured long-term flexibility by co-locating shared amenities separately from the typical floors, which allows for fluid reconfigurations while providing real estate opportunities for both sublets to outside groups and other business units within the organization
  • Exceptionally sustainable design components throughout the building created energy savings well ahead of the broad adaptation of LEED criteria
  • Received Business Week/Architectural Record Design Award in recognition of design’s ability to achieve Gannett and USA TODAY’s business outcomes

IMAGES © JON MILLER/HEDRICH BLESSING AND © TIM HURSLEY/THE ARKANSAS OFFICE